Background – History

I (Chris Olufeso) recognized that my path was at odds with my passion. That’s when I decided to align my work with what matters to me most, helping people.

I’ve always had a knack for creative problem solving. I majored in Information Technology (IT) with a minor in Human Computer Interaction (HCI) also known as Ergonomics, and then followed a 20 year career path in IT.

I climbed the corporate ladder, which provided an avenue for exposure and learning, but after a life changing experience, I recognized that my path was at odds with my passion. That’s when I decided to align my work with what matters to me most, helping people.

New Beginning – Creativity

InSight and InReach (ISnIR) was born from my desire to impact humanity through simple yet innovative solutions.

Life in service begins…

The traumatic caesarean birth of our daughter left my wife suffering in pain for months after. She was unable to carry our child, or lift and bend. This meant my wife struggled to do the simplest of things, such as putting our daughter into the cot for sleeps and picking her up from the cot when she fussed.

That’s how ISnIR’s first product was born. The Smart Elevate Cot has a simple, innovative design that enables parents, grandparents, and caregivers to easily place the child into the cot, and lift the child out of the cot with ease. For mothers who have delivered via caesarean, the Smart Elevate Cot reduces the struggle, discomfort and risk of tearing stitches. Check out video

As our kids have grown, new challenges have led to the innovation of more products that improve our day-to-day lives, such as the creation of a multipurpose entertainment product which can be used around the home, park or beach. Check out video.

Here at InSight and InReach, we are passionate about what we do. Our collection of innovative designs elevate the standard of life.

Sharing our innovations with the world is our dream brought to reality.